The journey began with a simple lifestyle change — replacing processed sweets with natural peanut butter. While exploring healthier eating habits, Rok Starič noticed a clear gap in the market: most nut butters were filled with unnecessary sugar, salt, and artificial additives.
Driven by curiosity and a passion for fitness and nutrition, he started experimenting in his own kitchen, aiming to create something pure, simple, and truly natural. What started as a personal project quickly gained attention from friends, trainers, and fellow athletes who were impressed by the taste and quality.
In 2015, the idea evolved into a real product and was first introduced through a Kickstarter campaign, at a time when natural nut butters were still relatively unknown in Slovenia. The response confirmed a clear demand for clean, high-quality spreads made without unnecessary additives.
From there, the focus shifted toward building a brand based on consistency, transparency, and product excellence — helping introduce nut butters as a functional part of modern nutrition.
Over the years, production grew from small handmade batches into large-scale manufacturing, with millions of jars produced and distributed across multiple markets. The brand expanded through retail partnerships, e-commerce, and international growth.
Today, in addition to its own product line, the company also operates as a white label and private label manufacturer, offering end-to-end production solutions for brands that want to launch their own nut butter products. From recipe development and sourcing to packaging and labeling, the focus is on helping partners bring high-quality, natural products to market under their own brand.
The mission remains simple: to create and produce natural nut butters that are honest, high-quality, and aligned with a healthy lifestyle — whether under our own name or through partner brands.
What started as a personal experiment has evolved into a production platform trusted by both consumers and business partners who value simplicity, quality, and transparency.